Brammo wins Popular Science award for Empulse

Brammo's Empulse bike was hailed by Popular Science magazine as one of the top innovations of 2011.

Brammo's Empulse bike was hailed by Popular Science magazine as one of the top innovations of 2011.

Brammo Inc. landed one of Popular Science's 100 "Best of What's New" awards for 2011 for its Empulse electric sport motorcycle.

The Empulse, which won in the automotive category alongside innovations from the likes of Ferrari, Porsche and Audi, was designed in Ashland.

While Brammo is partnering with Flextronics on manufacturing of its Enertia motorcycle in Hungary, the Empulse will, at least initially, be manufactured in Ashland.

Brammo said the company has received close to 2,000 pre-orders for the Empulse, which is priced starting at $9,995 before incentives. The highest-end model, at $13,995, claims speeds of 100 miles per hour and a range of 100 miles on a single charge.

"We are very much looking forward to seeing the Empulse on streets all across the USA next year,” said Craig Bramscher, founder and CEO of Brammo, in a statement.

Brammo is fresh off of closing a $28 million funding round led by Polaris Industries Inc.

The Empulse bike features a water-cooled electric motor, six speed transmission and specially engineered lithium ion battery backs.

It's the second time in two years that an Oregon electric motorcycle manufacturer got the nod from Popular Science. Last year, Portland-based MotoCzysz got the "Best of What's New" nod for building the "fastest track-worthy electric motorcycle." MotoCzysz is currently looking for investors and was selected as the "people's choice winner" at the Venture Northwest conference in Portland earlier this month.

This year, the magazine called the Empulse the "fastest consumer electric motorcycle."


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