Powin Energy hones in on battery technology

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In addition to battery technology marketed to the outdoor community, Powin Energy has developed a scalable energy storage system. (See next image.)

In addition to battery technology marketed to the outdoor community, Powin Energy has developed a scalable energy storage system. (See next image.)

Tualatin-based Powin Energy, a subsidiary of Powin Corp., closed 2011 — its first year — posting unaudited revenues of approximately $630,000.

The renewable energy-focused unit also took credit for securing revenues for a sister subsidiary — Quality Bending and Fabrication — of about $259,000.

Company officials said 79 percent of the Powin Energy’s total revenues for 2011 were earned in the fourth quarter.

The uptick in sales, which appears to be carrying over into the first quarter, officials say, comes from an emphasis on energy storage as Powin Energy narrows its focus to its battery products.

The company still manufactures fluorescent lighting and wind energy components but has recently honed in on its line of lithium-ion batteries and aggressively marketed the scalable technology.

Powin Energy has not posted a profit yet, and has been a drag on parent company Powin Corp., which manufactures a range of products from gun safes to fitness equipment. But Powin Energy officials say its backing by the 20-year-old global manufacturer and access to Powin Corp. production facilities on three continents is giving the subsidiary an ability to move quickly into energy storage.

Leveraging a partnership with Shandong RealForce Enterprises Co. Ltd, which supplies battery cells, Powin Energy has marketed the technology paired with its own software.

The units range from a 2-kilowatt-hour capacity battery to full utility-scale storage and Powin Energy's software provides an interface to control the battery systems via the web. The systems are targeted for use in the electric vehicle sector, in solar and wind energy storage, in energy storage for telecommunications and in power stations.

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Lee van der Voo, lvdvoo*at*gmail.com, is a freelance writer for Sustainable Business Oregon.

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