Vogue Knitting bolsters Imperial Knits' reputation
By Gretchen Holzgang
In business for well over a century, the Imperial Stock Ranch in Maupin is experiencing rapid growth with a focus on high-end knit fashion. Click on the image to see the ranch and what wool looks like on the runway.
The event helped Imperial gain a higher profile nationwide. The company had a strong showing at the Summer NeedleArts Trade Show in Columbus, Ohio and has also experienced an increase in orders from apparel companies.
“More people want to source closer to home but don’t know how … and somehow some of them accidently find us,” said Carver. “We are perfectly primed to provide yarn to productions companies if they want to source American yarn.”
Imperial and Vogue Knitting are planning a second knitting retreat at the ranch for 2013, which is already selling out, and are considering whether to expand it to a semiannual event.
In addition to hosting events at the ranch, Imperial is hosting "knit alongs," in which people buy a specific yarn and pattern and then knit through a set time period. The current one, called “Kitting Games,” is running concurrently with the 2012 London Olympics. Knitters cast on during the opening ceremony and are scheduled to finished during the closing ceremony.
The company is also involved with Stitch Red, a national heart disease awareness campaign, donating 10 percent of the gross sales from some of its yarn. Also, a wedding dress designed by Anna Cohen for Powell’s Books CEO Emily Powell, will be featured in the organization’s next pattern book.
As the yarn division of Imperial Stock grows —it employs six — the Carvers remain steadfast in their dedication to mindful and sustainable ranching and land-management practices. Over the years, Imperial has received numerous awards, including being an honorable mention for the National Patrick Madden Award for Sustainable Agriculture.
“The most important mission we have is to honor and tend and manage the land for the future,” said Jeanne Carver. “If you help the land win, you will win in terms of economics.”
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.