Green trade show industry grows in Oregon, beyond
By Drew Dakessian, Sustainable Business Oregon intern
Greenspace's work for Keen Inc. has garnered national attention and is a prime example of a growing interest in more sustainable trade show exhibits. Click on the image to see more examples.
For half a century, trade shows have provided an opportunity for businesses to display their products and services to potential customers and check out their competition. And in recent years, the trade-show industry has followed others toward a greener, more eco-friendly approach.
“In our industry there’s a much higher personal interest in sustainability and green options. It’s grown in proportion to the overall awareness and passion for the topic outside of the industry,” said John Pavek, chief marketing officer of Exhibitor Magazine, which estimated the annual market potential for green exhibiting options to be $9.24 billion.
Perhaps unsurprisingly, Oregon plays host to a handful of sustainable trade show booth suppliers. Two such suppliers are Greenspace and Boothster.
A focus on green
In 2007, two years after selling his company Pinnacle Exhibits, Hillsboro designer Rob was ready for a new challenge, so he founded Greenspace, a design and fabrication company of about 45 employees specializing in sustainable design.
“Everything used to be formica and laminate, and after their cycle they’d just get thrown into the landfill and dumped,” said Roth. “We’re trying to focus on several ways to make the whole process greener.”
Roth said that Hillsboro-based Greenspace makes a conscious effort to use thinner, lighter materials that are either sustainable or reused, to decrease the amount of those materials, and to make booths reusable.
|Explore some sustainable trade show exhibits >>|
“You build it so clients can use a booth at multiple shows,” said Roth, adding that he also offers a rental option.
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