Lexus selects Conscious Commuter as finalist in design challenge
By Christina Williams
Sustainable Business Oregon editor
Conscious Commuter's fold-up electric bike is going up against an electric scooter in the Lexus Ignition competition.
Conscious Commuter's made-in-Portland fold-up electric bike is going head-to-head with an electric scooter on Facebook this week, with up to $25,000 cash from Lexus on the line.
The Lexus Ignition campaign is pitting startup against startup and asking Web users to select which design the car company will help fund. The project is focused on companies with a "stunning products that embody the blend of technology and style."
Portland-based Conscious Commuter, which raised just over $25,000 on the website Kickstarter last year to launch its design, is being matched against spnKiX, a Los Angeles company that's gotten tons of attention for its motorized electric skates — they've been called the "smallest electric vehicle." SpnKiX is now introducing a standup electric scooter, which is featured in the Lexus Ignition bout.
Bob Vander Woude, Conscious Commuter's president and CEO, touts his company's commitment to producing its e-bike in the U.S.
BikePortland.org reported last month that the first 50 Conscious Commuter frames were rolling off the line at Zen Bicycle Manufacturing, which opened late last year to support bike design startups.
Drive Oregon, the state-funded electric vehicle cluster support group, backed Conscious Commuter with one of its commercialization grants awarded in June.
See the company's video for Lexus Ignition below and check out detailed shots of the Conscious Commuter bike's design above. Voting closes on the Lexus Ignition Facebook page on Sunday, Oct. 21.
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