NEEA launches campaign for efficient TVs
By Christina Williams
Sustainable Business Oregon editor
The Energy Forward campaign is targeting college football fans. Click on the image to see the sticker that highlights the most energy efficient televisions.
Piggy-backing on college football season, the Northwest Energy Efficiency Alliance Monday launched a campaign to encourage shoppers to look for the most energy efficient televisions.
The "Are You Fan Enough" campaign taps social media and displays at Best Buy and Sears stores to highlight TVs engineered to use less electricity. Consumers can enter a drawing to win college football tailgate packages or an efficient 47-inch TV.
The campaign highlights the Energy Forward campaign, a partnership between NEEA, Energy Star, Northwest utilities and retail stores, which labels the best-performing TVs with a "most efficient" label when they run at least 20 percent more efficient than others on the shelf.
NEEA and its partners have been promoting efficient TVs since 2009. During that time television energy efficiency has improved by 60 percent.
"The Northwest Power and Conservation Council estimates some of the biggest energy savings over the next 20 years could come from more Northwest residents choosing super-efficient televisions," said Ty Stober, market transformation initiative lead at NEEA, in a press release.
More information about the campaign is available on the Energy Forward Facebook page. The Oregon winner for the ultimate tailgate prize will be drawn Nov. 7.
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