Dave's Killer Bread swallows NatureBake
By Christina Williams
Sustainable Business Oregon editor
NatureBake and Dave's Killer Bread are merging under the Dave's Killer label.
Dave's Killer Bread, the seven-year-old brand subsidiary of NatureBake, is taking over the family business.
NatureBake and Dave's Killer Bread are merging under the Dave's Killer Bread name. NatureBake's bread, including the locally sourced Oregon Grains label, will be made over under the Dave's Killer label.
There are 16 varieties of Dave's Killer Bread, all of them vegan, non-GMO and heavy on grains and seeds.
The line was started by Dave Dahl, an ex-con and brother of Glenn Dahl, NatureBake's president.
"I was hoping Dave's new breads would reinvigorate NatureBake and appeal to a broader customer base of healthy bread lovers, but I had no idea how successful we would be," said Glenn Dahl, in a press release. "Just as our dad started Midway Bakery in the 1950s and changed his company to NatureBake to fit the needs of his customers, we're changing too, to keep this company going strong and meeting the needs of our customers."
The two bread lines have been produced in joint operations for several years so no jobs will be affected by the merger. One-third of Dave's Killer Bread staff are also ex-cons.
Dave's Killer Bread is sold in 10 western states.
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