Kettle Brand continues supply chain improvements
By Christina Williams
Sustainable Business Oregon editor
Kettle Brand has always focused on using local potatoes for its chips, but its efforts toward a sustainable supply chain go much further.
When Kettle Foods was acquired by publicly traded snack company Diamond Foods in 2010, many Oregonians wondered if the Salem company’s sustainability commitment — and its quirky personality — would be compromised.
More than two years later, it’s safe to say that both the green practices and the quirk are still shining bright. In fact, Kettle Brand, as the division is now called, has become a beacon of sustainability expertise for its larger parent company and has continued to focus its efforts on its own supply chain to make sure it is as lean as it can be. Further, Kettle solidified its decades-old commitment to using non-genetically modified ingredients — Non-GMO for short — by securing third-party verification for its products earlier this year.
“A large part of this process involved coordinating with our suppliers to provide the Non-GMO Project with the documentation required to verify that the ingredients we use are Non-GMO,” said Marc McCullagh, brand manager for Kettle Brand.
The result? The snack industry’s very first verified Non-GMO potato chip.
It’s just one of the many firsts achieved by Kettle, whose flavors include Sea Salt & Vinegar, Jalapeño, Honey Dijon and many more.
The company made headlines for its early work recycling its cooking oil. Its potato waste is used for animal feed, and an on-site anaerobic digester handles other waste.
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“We’ve made it a point to limit what we send to landfills, including water, cooking oil and unused potatoes,” McCullagh said.
But as Kettle’s popularity has grown, its work to keep its supply chain sustainable is impressive.
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