Brammo makes first delivery of Empulse R

The first Empulse R was delivered to an enthusiastic customer in San Francisco last week.
Courtesy Brammo Inc.

The first Empulse R was delivered to an enthusiastic customer in San Francisco last week. 

Brammo Inc. made its first delivery of the Empulse R this month to a buyer in San Francisco.

Autoblog Green tells the story of how the bike was first announced in July 2010 but was severely delayed when the company went back to the drawing board on the drive train technology. The newest version, which promises 100 miles per hour speeds and a 100-mile range, was unveiled in May.

The first delivery went to a customer in San Francisco via the Scuderia West dealership. The Brammo fan forum lit up with early reviews of the bike from the enthusiastic owner.

Brammo officials report that production is picking up speed. The long-awaited Enertia Plus โ€” a slightly less expensive commuter motorcycle โ€” is also expected to start shipping early next year.

Ashland-based Brammo announced this fall it will open a research and development facility in the greater Portland region. The company also received permit approval for its new headquarters in Talent, which will make use of an abandoned WalMart building.

The Empulse R, which retails for $18,995 for the top-shelf version, appeared on stage in Portland at the Portland Business Journal Manufacturing Awards in October.


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