Kale snacksters chip their way onto top company list
By Andy Giegerich
Digital Managing Editor
Pacific Northwest Kale Chips is the second company to make the B Corp "top companies" list.
In all the excitement over Ecotrust's designation as a Benefit Corporation "top 67" company last week, it turns out that at least one other local outfit slipped through our B-Corp radar.
Pacific Northwest Kale Chips earned B Corp honors for its overall social and environmental impact. The company, according to brand manager Lisa Pool, is "honored to be part of the amazing Benefit Corporation community, joining together to utilize business to affect positive change."
According to the B Corp group, the food company is "founded on the principles of delivering locally-sourced, organic and sustainable food to all sectors of society."
Pacific Northwest Kale Chips was founded in April 2012 by Sarah Pool and Ugyen Shola. They quickly became a certified B Corporation and devoted their business to such principles as paying fair wages and working with local suppliers. The company also donates 10 percent of its profits back to the community.
The kale chipmaker employs six workers, all of whom subscribe to an environmental ethos.
"They believe that 'conscious capitalism' is the only way to do business and want to help create a new sector of the economy that is purpose-driven and creates benefit for all stakeholders, not just shareholders," said Lisa Pool. "They believe that all business ought to be conducted as if people and place matter and that through their products, practices, and profits, businesses should aspire to do no harm and benefit all."
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