It's time to fix the pricing problem
By Mason Walker, Associate Editor
Mason Walker is the Portland Business Journal's new media manager. He's also served as associate editor of Sustainable Business Oregon since its launch in 2010.
Editor's note: Mason Walker serves on the Oregon Environmental Council's Emerging Leaders Board.
At Sustainable Business Oregon I'm lucky to enjoy a front-row view of sustainability trends.
In three short years I've watched industries mature, leaders emerge — and withdraw — and innovative products and services disrupt the business landscape. Deeply studying sustainable business can uncover interesting insights, but sometimes it's easy to get lost in the minutiae.
Last week I got a chance to take a step back from the geeky details and get a broader perspective of the state of sustainable business. I swung by Oregon Environmental Council's annual business forum where noted consultant Jib Ellison delivered a presentation on what he calls Sustainability 3.0.
Ellison — as founder of the firm Blue Skye — has worked closely with clients like Walmart, Microsoft and the U.S. dairy industry to integrate sustainable frameworks with existing corporate structures. Blue Skye was also integral in launching the Sustainable Apparel Coalition's Higg Index in 2012.
Ellison first introduced his Sustainability 3.0 concept in an article published in Harvard Business Review.
According to Ellison, Sustainability 1.0 started as an "operational concern, consisting of largely defensive efforts to reduce companies’ environmental footprints and cut waste." The next phase, Sustainablilty 2.0, saw the "focus [shift] from cost reduction to innovation, and initiatives [begin] to consider whole value chains." We're now entering 3.0, where "considerations of impact pervade all the decision making of firms."
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.