Google grants $5 million to WWF for high-tech approach to poachers
Poachers of elephants and other animals are the crosshairs of a Google grant to the World Wildlife Fund.
The World Wildlife Fund has found a way to use aerial drones to protect endangered species and Google has signed on to help.
Google’s new Global Impact Awards, a $23 million fund for nonprofit technology innovations, has approved a grant of $5 million to the WWF’s for aerial drones efforts to protect animals such as tigers, elephants and rhinos, from poachers, according to Forbes.
The World Wildlife Fund is one of the largest wildlife conservation organizations in the world, working to combat poaching in 100 countries and global deforestation.
Google (NASDAQ:GOOG) wants this grant to help the WWF create a smart system that includes aerial drones, DNA tracking and communications with law enforcement to make it easier to quickly identify and intercept criminal gangs hunting endangered animals.
“We face an unprecedented poaching crisis,” said WWF President and CEO Carter Roberts in a statement. “The killings are way up. We need solutions that are as sophisticated as the threats we face. This pushes the envelope in the fight against wildlife crime.”
The black market trade in poaching may be worth as much as $10 billion, according to the WWF.
Other projects funded by Google’s award include sensors to ensure that clean water pipes are properly maintained, education opportunities for low-income students, and a grant focused on reducing gender bias in the media.
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